About the Research.

In this paper, we used a range of different methods to quantify the economic activity and helpfulness of Google Search, YouTube, Android, Gemini, Cloud, Maps and other Google products:

  • Building on the precedent of previous Google impact reports from markets including the UK, the United States, and Europe, we used traditional economic modelling built upon third-party estimates of Google market size in Türkiye, and standard returns on investment (ROI) to measure the economic activity driven by Google’s core products (Google Search, Ads, Maps, YouTube, Cloud, and Play). All modelling and analysis in this report are based on the most recent available economic data from 2024.
  • We ran new representative polling of 1,094 online adults in Türkiye. Fieldwork for this study took place between July 9-22, 2025. Results quoted here are weighted by age group, gender, and region to nationally representative proportions. While we undertook our best efforts to make the sample as representative as possible with extensive attention checks and neutral question design, all polling is subject to the potential for response bias and our sample does not include non-online adults.
  • At the same time, we polled 317 senior business leaders from small, medium and large businesses, representing a range of different industries.

 

Disclaimer

This report has been prepared by Public First for Google. All information in this report is derived or estimated by Public First analysis using both non-Google proprietary and publicly available information. Google has not supplied any additional data, nor does it endorse any estimates made in the report.

With the exception of desktop researched claims which have been footnoted, all claims in the report have been derived based on Public First modelling or polling. All estimates given here are Public First’s best estimate at the time of publication